NEW YORK, Nov. 4 /PRNewswire/ -- Critical Media Inc., the leader in global broadcast intelligence solutions, today announced that it has appointed Steve Shannon as Vice President, Sales and Marketing and Andrew Koeck as Director, Strategic Partnerships for the company's Critical Mention division. Shannon will be responsible for growing the client base and increasing revenues through expansion, leadership and management of the sales and client service teams while overseeing all marketing functions for Critical Mention. Koeck is charged with leading and developing Critical Mention's third-party channels for its partnership platform. The new team will help to open up new business opportunities where real-time TV intelligence content was previously not available.
"We are excited to bring Steve and Andrew's energy and experience to Critical Mention as they help set us apart in an industry that is quickly evolving. Steve brings his inimitable understanding of the media tracking needs of global PR teams, while Andrew's entrepreneurial background provides deep expertise in building partnerships and channel development," said Sean Morgan, CEO of Critical Media Inc. "Together with our existing team, they will help Critical Mention become the only broadcast content provider across monitoring, business intelligence and news platforms."
Shannon was with BurrellesLuce for 17 years and most recently served as Executive Vice President overseeing sales, service, marketing and product development. He began as an account executive and regional sales manager with the company and is credited with more than doubling sales of the Media Contacts service. In the product development arena, Shannon conceived and led the launch of the BurrellesLuce web portal, resulting in a clip revenue increase of 32 percent. He also designed and implemented the iMonitor service, launched in October 2008, and led his team to more than 600 sales of the service in its first 12 months. He is also credited with growing the Media Measurement unit by 10 percent.
For more than 15 years Koeck has helped technology and service companies achieve stronger revenue streams and improved market share. He has successfully managed corporate turnarounds, mergers and the go-to-market strategies for several new technology hardware and software products. He previously served as the President and VP Partnerships at dna13 Inc., a software-as-a-service (SaaS) company and a leader of on-demand software for real-time reputation management; President of Intermate International, a premier U.S. supplier of IBM printing solutions including electronic forms to the industry's leading manufacturers; and VP of Sales and Marketing at LCI SMARTpen, a Belgium-based company and award-winning developer of biometric security products.
About Critical Media Inc.
Critical Media Inc. is at the forefront of real-time broadcast media capture, search, syndication and information services. The company provides tools and services to content consumers, providers, distributors and advertisers, leveraging its real-time broadcast capture infrastructure. Everyday Critical Media digitizes and monetizes more than 15,000 hours of keyword searchable broadcast content from four continents. The company is comprised of two divisions: the Information Services Group, which markets Critical Mention, the company's dynamic real-time business intelligence platform, utilized by 25 percent of the Fortune 100; and the Video Services Group, focused on building the world's largest ad-supported repository of fully searchable, authoritative video news and information (ClipSyndicate), while providing broadcasters and content owners with risk-free, streamlined solutions such as its clip publishing platform (Syndicaster), and other solutions intended to take all complexity out of distributing and monetizing their video assets online. Headquartered in New York City, Critical Media was founded in 2002 under the name Critical Mention by Sean Morgan, one of the founders of Screaming Media - the largest text syndication company on the Internet now owned by Dow Jones, Inc. For more information please visit www.critical-media.com.
Critical Media Inc.
