$2.0 Million Ad Buy Targeting AK, AR, CT, LA, ME, NE, ND and SD
ALEXANDRIA, Va., Oct. 30 /PRNewswire-USNewswire/ -- The 60 Plus Association today announced a new advertising campaign targeting Senator Blanche Lincoln (D-Ark.). The $2.0 million ad buy, which will also run in Alaska, Connecticut, Louisiana, Maine, Nebraska, North Dakota, and South Dakota, celebrates our greatest generation, asks seniors to call Senator Lincoln and demand she fight the massive cuts to Medicare the current health care reform legislation before the Senate would bring. See the ad at www.60plus.org or the Arkansas :30 second version at http://www.youtube.com/watch?v=gGJfU1IYXd0
"Even with Halloween around the corner, Senator Lincoln shouldn't be scaring seniors with the threat of Washington bureaucrats refusing care or making health care decisions instead of your doctor," said Jim Martin, President of 60 Plus. "The members of our greatest generation have worked hard to provide for those that followed. They deserve to have the promises made to them kept."
Entitled "Greatest Generation" the ad highlights seniors speaking in their own words telling how they have spent their lives sacrificing to protect freedom and strengthen our nation. From landing at Normandy, to raising strong families and building successful businesses, these men and women have remained dedicated to their country. Now, in seniors' most vulnerable state of life, President Obama and Congress are asking them to sacrifice even more by cutting Medicare to pay for healthcare reform.
"America's seniors have sacrificed enough. Don't pay for healthcare reform on the backs of our seniors," ends the ad.
"We're asking Senator Lincoln to stop the charade and declare she will protect seniors by refusing to vote for any health care reform legislation which cuts Medicare," continued Martin.
The ad began running today. A full transcript of the ad can be found below.
FINAL 60 PLUS ASSOCIATION TV :30 - "ENOUGH-ARKANSAS"
VIDEO AUDIO
----- -----
American Flag B-Roll (Music Up and Under)
SUPER: ANNOUNCER:
------ ----------
Seniors Have Sacrificed Seniors have sacrificed
SENIOR:
Great Depression B-Roll -------
We survived the Great Depression
Senior on camera
------------------------------------
SENIOR:
D-Day B-Roll -------
And landed at Normandy on D-Day.
Senior on camera
------------------------------------
ANNOUNCER:
Pelosi and Reid Images/Capitol
Image/Doctor B-Roll ----------
But now, some in Washington want up
to $500 billion in Medicare cuts to
pay for a plan that could lead to a
government takeover of health care.
SUPER:
------
Plans to Cut up to $500 Billion from
Medicare
------------------------------------
CITE:
-----
Washington Post, 7/16/09; PBS,
9/28/09
Treatments and potentially
life-saving drugs could be
withheld
Seniors B-Roll/Prescription Drugs
B-Roll
SUPER:
------
Treatments and Potentially
Life-Saving Drugs Could Be Withheld
And seniors could even lose their
own doctors.
Senior with doctor B-Roll
SUPER:
------
Seniors Could Lose Their Own Doctors
CITE:
-----
Centers for Medicare & Medicaid
Services Report, 10/21/09
New York Times, 4/2/09
SENIOR:
Senior on camera -------
Don't make us pay for health care
reform by cutting Medicare.
GRAPHIC:
-------- We've sacrificed enough.
Call Senator Lincoln:
Don't Pay For Health Care Reform By
Cutting Medicare
(501) 375-2993
www.60Plus.org
DISCLAIMER:
-----------
PAID FOR BY 60 PLUS ASSOCIATION
The 60 Plus Association is a 17-year-old nonpartisan organization working for death tax repeal, saving Social Security, affordable prescription drugs, lowering energy costs and other issues featuring a less government, less taxes approach. 60 Plus calls on support from nearly 5.5 million citizen activists. 60 Plus publishes a magazine, SENIOR VOICE, and a Scorecard, bestowing awards on lawmakers of both parties who vote "pro-senior." 60 Plus has been called, "an increasingly influential senior citizen's group" and since 1992 "the conservative alternative to the AARP."
60 Plus Association
