WASHINGTON, Oct. 22 /PRNewswire/ -- Highlights of the 2009 Center for Plain Language Symposium include:
-- How much do corporate executives make...and how will we know? A look at
the SEC's plain language regulations (3:50 p.m.)
-- Designing credit card statements that positively influence consumer
behavior (3:50 p.m.)
-- How the IRS's renewed focus will simplify the taxpayer experience (2:40
p.m.)
-- Plain language on ballots affects how people vote. Details from a recent
study (2:40 p.m.)
-- Can visual design influence thoughts and feelings? Empirical evidence
says yes (1:15 p.m.)
-- The Summary Prospectus Rule: Where it is working, where it is falling
short...and some surprises (3:50 p.m.)
-- Must bureaucratic language baffle? Congressman Bruce Braley discusses
his sponsorship of the Plain Language Act of 2009 (12:45 p.m.)
And much more...see schedule below for details.
2009 Center for Plain Language Symposium
12:30 p.m. Welcome
12:45-1:15 p.m. Keynote Speaker: Congressman Bruce Braley, Sponsor
of the Plain Language Act of 2009
1:15 p.m. Information Design - The State of the Art
2:40 p.m. Federal Government Plain Language Initiatives - IRS
Taxpayer Correspondence; Health Websites; Voting and
Ballot Design (study)
3:50 p.m. Financial Communications - Credit Card Statements and
Consumer Borrowing (research); SEC Summary Prospectus for
Mutual Fund Disclosure; SEC Executive Compensation
Disclosure & Analysis (CD&A)
The 2009 Center for Plain Language Symposium is sponsored by leading global strategic branding firm Siegel+Gale, one of the founders of the Plain Language movement.
For Journalists: If you would like to receive press credentials to attend the symposium, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or news@teminandco.com.
Details of Presentations
Keynote: Congressman Bruce Braley (D-Iowa) (12:45 p.m.)
Congressman Braley (D-Iowa) is sponsor of the Plain Language Act of 2009, a bill that requires the federal government to write documents such as letters from the Social Security Administration or notices from the Department of Veterans Affairs in simple, easy-to-understand language.
The State-of-the-Art in Information Design (1:15 p.m.)
-- The Grammar of Graphics: Dona Wong, Siegel+Gale (formerly of The Wall
Street Journal) on executing clear, concise, and intelligent graphics
-- Understanding through Visualization: Karl Gude, Michigan State
University School of Journalism on visualizing data to give it more
meaning
-- Clear and Conspicuous - Designing Documents: Karen Schriver, KSA
Communication Design & Research on designing documents to maximize
the power of clear visual language
-- Alan Siegel, Founder and CEO, Siegel+Gale (moderator)
Plain Language Initiatives in the Federal Government (2:40 p.m.)
-- The IRS Changes Taxpayer Correspondence: Jodi L. Patterson, Office of
Taxpayer Burden Reduction on the new taxpayer-friendly communications
initiative at the IRS
-- Plain Language Makes a Difference When People Vote: Janice (Ginny)
Redish, Redish & Associates on how plain language can improve
accuracy at the ballot box
-- It's Hard to be Simple: Sandra Hilfiker, Department of Health and Human
Services on tips for designing easy-to-use health Websites
-- Irene Etzkorn, Executive Director of Simplification, Siegel+Gale
(moderator)
Clarity and Transparency in Financial Communications(3:50 p.m.)
-- Plastic Payment Plans: Dennis Campbell, Harvard Business School on
ongoing research to use information design to help credit card holders
manage credit more wisely
-- Learning to Expect the Spanish Inquisition: Josiah Fiske, Firehouse
Financial Communications on the SEC's Summary Prospectus Rule for mutual
funds, where it is working and where it is falling short (moderator)
-- How Much Do They Make and How Will We Know?: Deborah Bosley, The Plain
Language Group on how plain language can improve executive compensation
requirements mandated by the SEC
Contact: Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or news@teminandco.com, for Siegel+Gale
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Alan Siegel | https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=79945
SOURCE Siegel+Gale
Siegel+Gale
CONTACT: Davia Temin, or Christine Summerson, or Trang Mar, all of Teminand Company, +1-212-588-8788, news@teminandco.com, for Siegel+Gale
