SAN FRANCISCO, Oct. 15 /PRNewswire/ -- Optimize Your Practice(TM), a measurable package of digital marketing services for Social Security Disability legal practices, was launched last night by The Marketing Center for Social Security Law Practices at the National Organization of Social Security Claimants (NOSSCR) conference in San Francisco by Nathan E. Chapman, its CEO.
The Marketing Center, a New Orleans-based advertising agency specializing in generating qualified leads for Social Security practices, is widely recognized for its 20 plus-year track record in direct-response television advertising. It will offer bundled services in Search Engine Optimization (SEO), site optimization, Search Engine Marketing (SEM) and social media. The agency will leverage its deep domain expertise in the Social Security marketing space to assist its clients in generating incremental business from their existing web presences.
"Quality television marketing remains the backbone of marketing for the nation's leading disability law firms; in fact, it continues to grow dramatically, especially with the aging of America's Baby Boomers," Chapman explains. "But, with the Internet, it is time to go from simply having a website to maximizing the medium's potential."
To achieve results for Social Security disability attorneys, Optimize Your Practice(TM) prescribes five phases:
1. Search Engine Optimization (SEO) and Website Optimization
2. Website (Re)design
3. Search Engine Marketing
4. Creating a Community of Claimants with Social Media
5. Whatever the Future Brings
Chapman says, "Television has provided incredible success for our clients. We are taking the same analytical approach - blending numbers and creativity - to help our clients in the digital realm. It's a supplemental program to their TV campaigns."
Bruce Carlisle, CEO of Digital Axle, the Internet marketing consultant retained by The Marketing Center to help it develop its strategy, commented, "The Marketing Center is well positioned to offer this easy-to-understand, easy-to-implement, easy-to-measure package of digital marketing services. Their track record in direct response television advertising-with its focus on testing and metrics-makes Optimize Your Practice(TM) a natural extension of their core capabilities."
Carlisle added, "Marketing to Social Security claimants is a category ripe for leveraging the digital medium. As Baby Boomers develop age-related health problems and more of them spend increasing amounts of their time online, we expect the percentage of business generated by law practices via the web to grow exponentially-growth we've already seen in similar categories."
History of Marketing for Social Security Disability Law Practices
Through the mid-1980s, television advertising in the legal field was reserved for plaintiff attorneys. The climate has changed dramatically since then, and much of the credit goes to Chapman, a marketing entrepreneur.
Chapman recognized there was an opportunity for niche marketing with lawyer advertising, leading to the launch of The Marketing Center for Social Security Law Practices, founded in New Orleans in 1991. Today The Marketing Center has nearly 100 clients in over 140 markets, with exclusivity per attorney in each respective market.
According to Chapman, "I think it was our sense of strategy and analytics, and eventually our scale within this niche, that has made The Marketing Center phenomenally successful. With legal clients from Anchorage to Miami, from Bangor to Honolulu, we plan to bring similar strategies to the digital marketing world for this field."
So with Optimize Your Practice(TM), will The Marketing Center forsake TV and replace it with online strategy?
"Not at all," Chapman says. "We have been 'optimizing' TV campaigns for years, based on incoming call data. This is a natural extension. We will provide the very best results for our clients, whether it is television, online or whatever the future may bring."
Founded in 1991 and based in New Orleans, Louisiana, The Marketing Center is a leader in providing syndicated television campaigns for clients around the United States. The Marketing Center currently has campaigns in 140 TV DMA's around the United States. For more information, visit www.themarketingcenter.com.
SOURCE The Marketing Center
The Marketing Center
