BEVERLY HILLS, Calif., Oct. 13 /PRNewswire/ -- Hydra, the largest pure performance-based advertising network, is proud to announce the appointment of Kelly Jenkins-Lipp to the recently created position of Advertising Director. With over 12 years of Internet and direct marketing experience, Jenkins-Lipp will lead Hydra's internal creative team in developing, producing and optimizing campaigns on behalf of various clients.
"The creation of an advertising director's position and recruiting top talent like Kelly, boosts our consulting and creative firepower," said Zac Brandenberg, CEO of Hydra. "We're continuously adding to the breadth and depth of our services to so that our advertisers can get the convenience of a single turnkey Internet solution, and concerted, synchronized control over all the levers that drive conversions."
Before joining Hydra, Jenkins-Lipp consulted on expanding the online marketing and e-commerce programs for several major brands including NFL, Vertical Branding, Sony Pictures, E! Online, and New Line Cinema to name a few. Previously, Jenkins-Lipp was Director of Marketing for Intermix, one of the largest Internet entertainment and media networks. During her tenure she was responsible for the digital marketing efforts for MySpace, Hydroderm, CupidJunction.com plus many others. Leading a team of graphic designers, content developers, analysts and programmers; Jenkins-Lipp consistently exceeded multi-million dollar revenue goals. Jenkins-Lipp held several other management positions working with clients like Wal-Mart, TiVo, and Yahoo leading effective online and offline marketing strategies, implementing data mining, CRM, RFM and other testing measures across the businesses.
"Hydra is one of a very few companies actively mining the intersection of DR and online advertising, and I look forward to helping pioneer new methods to drive higher response for their impressive list of well-known advertisers," said Jenkins-Lipp. "I'm thrilled to be a member of such a talented team."
About Hydra
Hydra delivers performance-based online advertising for new customer acquisition on a pure cost-per-action (CPA) basis. Combining a network of over 13,000 publishing partners with its own internal media management groups, Hydra distributes direct response online ad campaigns via search, email, display and social media to deliver millions of new sales and leads each month for many of the largest and best-known consumer product and service companies. Founded in 2003 and headquartered in Beverly Hills, CA, the company's pioneering achievements earned it recognition as the 2009 Internet/New Media Company of the Year by The Technology Council of Southern California as well as three straight years on the INC 500. Learn more at www.hydranetwork.com.
SOURCE Hydra
Hydra
