Landor Associates Taps Cheryl Giovannoni to Lead European Region

SAN FRANCISCO, May. 21 /PRNewswire/ --

SAN FRANCISCO, May 21 /PRNewswire/ -- Landor Associates, one of the world's leading strategic brand consulting and design firms, today announced that Cheryl Giovannoni (44), has been appointed president, European region, effective immediately. Giovannoni replaces departing president of Europe and Middle East region, Phil Duncan.

Charlie Wrench, Landor's chief executive officer, said, "I've asked Cheryl to take on the role of president for the region because of her stellar track record in London and her great strengths in leading and building key client relationships. I am looking to her to develop the rest of the region to the same effect, and I have every confidence that she will execute flawlessly against that."

Cheryl Giovannoni joined Landor in 2005 as managing director of the London office. During her time in that role she has continuously delivered outstanding results, culminating in Marketing magazine's Agency of the Year award in 2007. Additionally, she has led critical client accounts including the recent, and hugely successful, repositioning of Morrisons. Reporting directly to Charlie Wrench, Giovannoni will retain her role as managing director of the London office, while overseeing all eight offices in the European region.

"I am in the fortunate position of inheriting a very strong European network from Phil Duncan, the outgoing president. I believe Landor has the unique ability to create truly powerful, well-integrated and highly creative brand-led business solutions for our clients. Working together as one cohesive network gives us real strength, and enables us to achieve even greater levels of success for our clients in Europe," said Giovannoni.

About Landor

Landor Associates is one of the world's leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive and dynamic than their competitors.

Landor's holistic approach to branding is a balance of rigorous, business- driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement and digital branding.

With 24 offices in 18 countries, Landor's current and past clients include some of the world's most powerful brands, including BP, Cathay Pacific, Citi, Danone, Delta, Diageo, Emaar Properties, FedEx, Frito-Lay, the City of Hong Kong, HSBC, LG Group, Marriott Hotels & Resorts, Morrisons, Procter & Gamble and PepsiCo.

Landor is part of WPP, one of the world's largest global communications services companies.

For more information, please visit http://www.landor.com/.