Incentive Industry Veteran Joins Custom Design Marketing

KIRKLAND, Wash., May. 20 /PRNewswire/ --

KIRKLAND, Wash., May 20 /PRNewswire/ -- Custom Design Marketing, a Kirkland WA based promotional marketing company, announced today that they have formed a strategic partnership with Bob Dawson, founder of The Business Group, Inc.

"We are thrilled to have Bob as a member of our team and look forward to bringing his vast knowledge and expertise of how to design and implement incentive and recognition programs that create value, to our customers and prospects," says Elliot Lurie, President of Custom Design Marketing.

Unlike the traditional approach to incentive and recognition, where the focus is on the rewards, Dawson will be bring his extensive knowledge of how incentive and recognition programs can actually produce a positive Return on Investment for the companies that utilize them properly. With a focus on target marketing, Custom Design Marketing will be incorporating for its client's incentive and recognition strategies into its enterprise wide promotional marketing campaigns that are designed to engage employees, customers and their partners.

Armed with the ability to provide targeted communications and awards for individuals, combined with the certainty of a demonstrated ROI, Custom Design Marketing will provide a tremendous opportunity for companies that utilize this highly specialized approach to incentive and recognition programs to create employee and customer engagement that will enable them to exceed stakeholder expectations and have a direct impact on their bottom line.

About Custom Design Marketing

Elliot Lurie started Custom Design Marketing in 1987 by producing t-shirts for The University of Washington fraternity and sorority events. Today, CDM uses a unique level of customer and employee engagement to provide positive brand exposure and reinforcement for companies throughout the country.