CBH Homes Maintains Builder Top 100 National Ranking

BOISE, Idaho, May. 20 /PRNewswire/ --

BOISE, Idaho, May 20 /PRNewswire/ -- CBH Homes, the top-producing home builder in Idaho, was one of the few companies to hold its position on the Builder 100 list in 2007, according to rankings released early this month by Builder magazine, and more robust CBH home sales numbers so far this year may hint at an even stronger performance in 2008.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080520/LATU137)

CBH Homes maintained its #67 ranking among all home-building companies nationwide on the Builder 100 list, with a total of 833 home sales in 2007. The company also has maintained its position as the No. 1 home builder in Idaho.

CBH Homes' sales in early 2008 show even better performance than 2007, CBH officials said, with 106 home sales in April, compared to 76 the previous year, a 39 percent increase. In March, CBH had 109 sales, compared to 90 in March 2007, a 21 percent increase.

Despite widely reported challenges in the real estate industry, CBH Homes has employed a number of innovative techniques to keep home sales moving along, including selling homes on eBay in August of last year and discounting prices from $30,000 to $70,000 per unit in a single weekend campaign called "Deal of a Lifetime" in October 2007, which resulted in the sales of 100 homes in two days.

"They definitely are very innovative out-of-the-box thinkers in their sales and marketing efforts," said Becky Enrico-Crum, an active member of the Ada County Association of Realtors and the Idaho Association of Realtors. "They stay way out in front of the leading edge of market trends -- they don't just wait for things to happen and try to react when it's often too late."

In August, when an episode of Extreme Makeover: Home Edition featured a Middleton, Idaho, home built by CBH for the Stockdale family, CBH Homes offered buyers a $15,000 discount on interior and exterior finishing options for the entire month.

CBH also has refreshed its web site, and it has a real estate partnership program called Club Red, which offers many perks to Realtors for selling CBH Homes, such as flat-panel TVs, travel vouchers, fine dining gift certificates, golf vouchers, American Express cash cards and more.

Anticipating that demand among home buyers may be strongest in 2008, CBH has been crafting homes that may suit their budgets, offering products like the Sunset, a single-story 916-square-foot home priced at $112,490, and the Amber, a 900-square-foot model that sells for $98,990.

About CBH Homes

Idaho's largest and most respected homebuilder, CBH Homes, has built more than 7,500 homes and operates out of its 10,000 sq. ft. headquarters which, in addition to housing its construction, customer service and marketing employees, is home to the firm's mortgage company CBH Home Loans. CBH crafts homes and communities that stand out from the crowd through their design, construction and overall value. The company currently offers homes priced

from the high $90's to upper $300's in 35 communities throughout the Treasure Valley. For more information, visit http://www.CBHHomes.com.

Contact: Ronda Conger, Vice President, CBH Homes, 208-288-5560