VIDEO from Medialink and General Motors: Fashion Hits the Roadway

NEW YORK, May. 19 /PRNewswire/ --

NEW YORK, May 19 /PRNewswire/ -- Cutting edge fashion hit the runway this month at the International Academy of Design & Technology's 29th annual fashion show, "Imagine 2008." The most anticipated student fashion show of the year, more than 100 original designs were showcased.

(See video from General Motors at: http://media.medialink.com/WebNR.aspx?story=35122)

One of this year's most intriguing concepts was to design a garment around an automobile. Students were challenged to take inspiration from a choice of five cars and design for a specific category such as Career, Sportswear, Eveningwear and Avant-garde. The competition challenged designers to think outside of the box, using the car's shape, technology, color and interior as the foundation for their inspiration.

Among the winning entries, a sporty, "armor-like" ensemble emulating the rugged exterior of the Hummer HX Concept; a sleek, one-shoulder cocktail dress reflecting the 3-door design of the Saturn Astra; a jacket with a dramatic neckline reminiscent of the distinctive flared fender of the Pontiac G8 GT; a sophisticated suit adapted from the curvaceous lines of the award-winning Chevrolet Malibu; and a glamorous gown combining the classic beauty and powerful edge of the Saab 9-3 Turbo X.

Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv.

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