Actions Semiconductor Announced As The Exclusive MPR Chip Provider

ZHUHAI, China, May. 19 /PRNewswire/ --

ZHUHAI, China, May 19 /Xinhua-PRNewswire/ -- Actions Semiconductor Co., Ltd. , one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) and multimedia digital signal processing (DSP) solutions for portable consumer electronics, today announced it is the exclusive chip provider to China's MPR (MPEG Reader) technology developer, Shenzhen MPR Times Technology Co. Ltd (MPR Times).

MPR is a newly developed technology which applies Moving Picture Experts Group (MPEG) onto the paper publications (Reader). MPR has the capability to be widely accepted by global publication houses because of the possibility of its technology becoming the international standard. All publications in any languages can be published as MPR publications. With a MPR reader, wherever you are, you can read and listen to all of the MPR publications. Understanding the letters you can't read and learning the words you can't speak, that's the advantage of MPR achievements. Such applications allow more interactive learning, thus changing the landscape of traditional textbook-only style of learning.

The potential market for MPR is enormous and can be widely used in all types of publications such as children's books, primary & secondary school textbooks, language-learning materials, novels, dictionaries and so on. As an additional application to the PMP, it is believed that MPR will be widely accepted by the education, elder and handicapped communities in the near future as the next generation's medium for audio-learning.

"We are excited about being chosen as the exclusive chip provider for the MPR," said Mr. Nan-Horng Yeh CEO and Director of Actions Semiconductor. "We look forward to a long term relationship with MPR Times."

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing, Shanghai, and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com .

For investor information, please contact: Lisa Laukkanen The Blueshirt Group Email: lisa@blueshirtgroup.com Tel: +1-415-217-4967 Ernie Huang Investor Relations at Actions Semiconductor Email: ernie@actions-semi.com Tel: +86-756-3392353 x1095