Ooh La La ... You´re Invited to an Entirely New Online Shopping Experience

NEW YORK, May. 19 /PRNewswire/ --

NEW YORK, May 19 /PRNewswire/ -- Save your gas money on trips to the mall, forget long lines and crowded dressing rooms, RueLaLa.com is changing the way consumer's shop online by introducing an invitation only, online private sale marketplace.

Using a brand new e-commerce model, RueLaLa.com brings the excitement of private sales to life in an online environment. From coast-to-coast, consumers are now able to shop for a range of premium brands at private sale prices from the comfort of their own computers.

RueLaLa.com launches a new Boutique every 2 days. The Boutique features one brand and offers current season merchandise of high-end, lifestyle products at 30%-80% below retail. Products feature a range of merchandise from best-selling European designers to American favorites, speaking to consumer's love for finding the unexpected.

RueLaLa.com is accessible through membership only. Once a member, shoppers are able to personally invite friends or easily download their address books directly from the site. Members can see accepted invitations and earn $10 every time one of their referrals makes their first purchase.

"Since we have opened our doors consumers have been actively seeking invitations," says Ben Fischman, CEO Retail Convergence, Inc. "Friends are telling friends -- excited to share the experience and gain credits towards their next purchase. Membership has doubled weekly since the launch with no end in sight."

RueLaLa.com members receive notification of upcoming private sale boutiques at the beginning of the week allowing them to plan their shopping experience around their own busy schedules. Reminder emails, text alerts and Outlook calendar tools allow members to easily add the sale event to their calendars. Communication during the sale allows members to watch in real-time as merchandise is selling out -- creating a contagiousness to join and share the experience.

In today's economic climate, consumers are looking for ways to save money without having to sacrifice quality, style and brands. Ruelala.com is able to offer outstanding value on premium brands due to its ability to provide brand owners with a creative and discrete distribution channel.

"All of these tools and features add up to an entirely new shopping experience," explains Fischman." Ruelala.com is providing a new dimension to online shopping through the fun and intrigue of private sales -- changing how people everywhere will shop for their favorite brands."

Next for RueLaLa.com: Beauty, Home, and "everything in between."

About RueLaLa.com

Headquartered in Boston, MA, RueLaLa.com is the invitation-only private sale site for apparel, accessories and home decor. The private sale model provides consumers exclusive access to scheduled sales of upscale brands. Each private sale is brand-specific, lasts 2 days and features current season merchandise. RueLaLa.com is a Retail Convergence Inc. company. For more information, visit www.ruelala.com .