Rentrak Announces Multi-Year Measurement Deal With Cox Communications

PORTLAND, Ore., May. 19 /PRNewswire/ --

PORTLAND, Ore., May 19 /PRNewswire-FirstCall/ -- Rentrak Corporation today announced it has entered into a multi-year measurement deal with Cox Communications, the third-largest cable television company in the United States. Marking a significant milestone for Rentrak, the agreement with Cox enables Rentrak to provide aggregated census level on demand television data and unparalleled insight for all major multiple systems operators (MSOs) in the cable industry space.

Rentrak's proven ability to quickly process and report on more than 36 billion transactions annually from thousands of different sources in near-real time provides Cox with business intelligence to help the company continue their leadership role as a top provider of communications solutions.

Cox joins a comprehensive list of operators including Bresnan, Cablevision, Charter, Comcast, Insight Communications, Time Warner Cable, Suddenlink, Verizon FiOS and WOW that have partnered with Rentrak to provide independent, third-party on demand content measurement and analytical information. The addition of Cox Communications completes Rentrak's service to the top 10 US multiple systems operators.

"Announcing a multi-year deal with Cox, a true leader in the cable industry, further solidifies the importance of Rentrak's reputation as a third-party leader in accurate, timely and customizable data," said Carol Hinnant, Vice President of Business Development for the OnDemand Essentials Suite of Services.

"We look forward to the benefits that Rentrak's reporting product will provide to us and to our content partners," said Steve Necessary, vice president of video product development for Cox.

Rentrak processes daily, aggregated census-level on demand data representing 51 million set-top boxes from 27 MSOs with their extensive on demand data being used by more than 100 content provider partners every day to meet their measurement needs. Rentrak processed more than 3.3 billion transactions from its operator partners in 2007 -- representing a 52% increase over the same period for 2006.

About OnDemand Essentials(R)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near-real time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com