Adspace Mall Network Expands to Tennessee

NASHVILLE, Tenn., May. 14 /PRNewswire/ --

NASHVILLE, Tenn., May 14 /PRNewswire/ -- The Rivergate Mall, CoolSprings Galleria, and the Hickory Hollow Mall in Nashville have joined the Adspace Mall Network, the largest in-mall digital advertising network in the country.

Adspace Networks owns the Adspace Mall Network, the nation's largest in-mall digital advertising network with "Smart Screens" located in 104 upscale, class-A shopping malls nationwide. Adspace is now in 39 DMAs, including the top 10, and has attracted hundreds of regional and local advertisers, such as colleges, recruitment agencies, car dealers, homebuilders, restaurants, spas and healthcare facilities. Nationally, Adspace has attracted clients such as AT&T, The Coca-Cola Company, MTV, Macy's, Geico and many more. The network is reaching over 100 million visitors every four weeks.

The key to the consumer appeal of the Smart Screens is unique editorial content called "Today's Top Ten." Adspace editors poll 600 retailers each week for the most exciting promotional offers, and select the top 10 for each mall. Each final selection is featured in a 12-second editorial segment designed to inform and engage the shoppers. Each of the 10 segments is seen every six minutes, which amounts to nearly 700 viewings per week. Typically, features may include a gift with purchase, a one-day sales promotion or an exciting in-store event.

"There is a great new opportunity for us in Nashville as we continue our local efforts across the U.S.," said William P. Ketcham, executive vice president and chief marketing officer, Adspace Networks. "Our three malls in the Nashville area reach 28% of the adult population every month. Importantly, these are upscale, young consumers that are extremely desirable to local advertisers."

Supporting the expansion into Nashville, Adspace has hired Carolyn Moots to head the sales efforts in that market. Ms. Moots has an impressive background in radio sales, with prior experience with WHKX in Tallahassee, Florida and WRVW in Nashville. Following that, Ms. Moots was a national sales manager for Clear Channel Communications where she oversaw five stations in the Nashville market and excelled in regional and local advertising sales. Most recently, Ms. Moots was a senior account manager for five years at South Central Communications, a privately owned media company that operates 13 radio stations in Tennessee and Indiana.

About Adspace Networks, Inc.

Adspace Networks, Inc. www.adspacenetworks.com owns and operates the Adspace Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of over 1,300, eight and nine-foot-tall plasma screens -- called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, mall events, and local and national advertising. The network reaches 100 million affluent (source: Directory of Major Malls(R)) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.

This release is available on the KCSA Worldwide Web site at www.kcsa.com. CONTACTS: Anne Donohoe / Christa Conte 212.896.1261 / 212.896.1238 adonohoe@kcsa.com / cconte@kcsa.com