Javelin Direct Appoints Chad Jones Senior Vice President, Managing Director

DALLAS, NEW YORK, and LOS ANGELES, May. 08 /PRNewswire/ --

DALLAS, NEW YORK, and LOS ANGELES, May 8 /PRNewswire/ -- Javelin Direct (www.javelindirect.com), a next-generation Omnicom direct marketing agency that brings accountability to all marketing disciplines, has named Chad Jones Senior Vice President, Managing Director. Jones reports directly to Greg Banks, North American President.

Jones brings a broad range of experience in the telecommunications and direct marketing industries to the position, with extensive knowledge of customer life cycle management and retention programs, as well as overall operations management.

Prior to joining Javelin Direct, Jones worked as the Chief Service and Marketing Officer for Grande Communications where he led the company's customer life cycle management initiatives, including management of the customer contact centers, and Grande's Marketing and Information Technology Divisions. He spearheaded customer management and communication initiatives within the company, as well as process and program improvement initiatives, in order to significantly increase overall customer lifetime value. These initiatives reduced customer churn and expanded the role of all customer-facing employees to sales and service.

Previously, Jones was Vice President of Customer Lifecycle Management at Nextel Communications where he was responsible for the overall customer base. His initiatives resulted in industry-leading churn metrics brought about through targeted customer relationship management executions, and also gave a significant lift in the company's average revenue per user metric. This was achieved by the creation of Nextel's loyalty initiatives, CRM Strategy, and overall Proactive and Reactive retention initiatives. Before Nextel, Jones spent ten years with BellSouth Corporation in senior marketing, customer service, and sales roles.

"Chad has a proven track record of leading, developing and executing innovative tactics to improve customer outreach," said Greg Banks. "We expect that his insights will benefit our clients' campaigns and initiatives."

About Javelin Direct

Javelin Direct (www.javelindirect.com), with offices in Dallas, New York, Los Angeles, and San Antonio, is a next-generation Omnicom direct marketing agency that brings accountability to all marketing disciplines. It helps clients generate measureable goals, actions and results that improve ROI, is nimble in adapting its proven processes, develops data-driven models that produce keen consumer insights, and integrates campaigns across all channels and with all partners.

About Star Marketing

Javelin Direct is a part of the Star Marketing Group (www.starmsgroup.com), a division of Omnicom Group Inc. () and a network of customer experience management agencies and specialist services including CRM, interactive, direct, digital, and search media, analytics, email, strategic consulting, and process improvement.

About Omnicom

Javelin Direct is a part of Omnicom Group Inc. (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact: Matthew Caldecutt / Tiffany Guarnaccia Trylon SMR 212.725-2295 matthew@trylonsmr.com / tiffany@trylonsmr.com