Affinity Media Announces That Hotels At Home Renews Contract With Major Upscale Hotel Brand

SANTA MONICA, Calif., May. 08 /PRNewswire/ --

SANTA MONICA, Calif., May 8 /PRNewswire-FirstCall/ -- Affinity Media International Corp. , a special purpose acquisition company that previously announced a definitive agreement to acquire Hotels At Home, Inc., an industry leading publisher of in-room retail catalogs and hotel-branded e-commerce Web sites for luxury hotels and resorts worldwide, today announced that Hotels At Home has signed a new three year renewal contract with a major International upscale hotel brand. The brand, which operates 79 properties and approximately 21,000 rooms in the United States, Caribbean, Mexico and the United Kingdom, is part of a major hotel company that franchises over 6,500 properties and 542,000 rooms worldwide. This agreement, combined with several other agreements renewed or signed in the first half of this year, strengthens the company's industry-leading position within the lodging space.

Under the program, Hotels At Home will re-design and continue to provide in-room catalogs and an e-commerce platform that will allow the hotel brand's guests to purchase items they enjoy during their stays, such as beds, linens, pillows and robes.

Peter Engel, CEO of Affinity Media, noted, "While we are bound by confidentiality agreements that prevent us from disclosing the names of these upscale hotel chains, we remain extremely positive on the progress Hotels At Home continues to make in signing agreements with the industry's leading hospitality brands. The company is effectively implementing its strategic growth plan, and expanding its business around the world. These particular contracts further validate our belief that as a leader in the custom catalog publishing and e-commerce industry, Hotels At Home will provide Affinity Media with a strong foundation for future growth."

To support the company's global expansion and growth, Hotels At Home recently opened a distribution center in Dubai, United Arab Emirates to service Hotels At Home's expanding international client base of hotel partners.

About Affinity Media International Corp.

Affinity Media International Corp. ("Affinity Media") is a publicly traded acquisition corporation focused solely on acquiring businesses in the publishing industry. Affinity Media raised gross proceeds of approximately $18.9 million through its IPO completed in June 2006 led by Maxim Group LLC. For more information please visit www.affinitymedia.net.

About Hotels At Home, Inc.

Hotels At Home, Inc. ("Hotels At Home") is an industry leading publisher of in-room retail catalogues and hotel-branded e-commerce Web sites for luxury hotels and resorts worldwide. Founded in 2000, Hotels At Home has established partnerships with many of the world's leading hotel brands. Hotels At Home's programs are available in approximately 525,000 rooms worldwide. Hotels At Home is headquartered in Fairfield, New Jersey, and maintains international operations in Paris, France, Toronto, Canada and Dubai, United Arab Emirates. For more information please visit www.hotelsathome.com.

Forward Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about Affinity Media, Hotels At Home and their combined business after completion of the proposed transaction. Forward-looking statements are based largely on expectations and projections about future events and future trends and are subject to numerous assumptions, risks and uncertainties, which change over time. Affinity Media's actual results could differ materially from those anticipated in forward-looking statements and you should not place any undue reliance on such forward-looking statements. Factors that could cause actual performance to differ from these forward-looking statements include the risks and uncertainties disclosed in Affinity Media's filings with the Securities and Exchange Commission (SEC).

The forward-looking statements in this news release are made as of the date hereof, and neither Affinity Media nor Hotels At Home assumes any obligation to update, amend or clarify them to reflect events, new information or circumstances occurring after the date hereof.

Contacts: Denise Roche (Investors) Brainerd Communicators, Inc. 212-986-6667 Joe LoBello (Media) Brainerd Communicators, Inc. 212-986-6667