T.G.I. Friday´s(R) Restaurants Wins Platinum Hermes Creative Award for Right Portion, Right Price PR Campaign

CARROLLTON, Texas, May. 07 /PRNewswire/ --

CARROLLTON, Texas, May 7 /PRNewswire/ -- T.G.I. Friday's(R) restaurants was recently honored by the Association of Marketing and Communication Professionals (AMCP) with a Platinum Hermes Creative Award for its Right Portion, Right Price public relations campaign.

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"Friday's is extremely honored by this award," said Amy Freshwater, vice president of communication and public relations for Carlson Restaurants Worldwide, parent of T.G.I. Friday's. "Right Portion, Right Price exemplifies the great food innovation for which Friday's is known and this recognition for the most publicized PR event in our company's history reflects the outstanding individuals who work on the team."

The Platinum Hermes Creative Award is the highest honor available for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards, administered and judged by AMCP, is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of May 2008, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. For more information, visit http://www.fridays.com.