Robert Baracz Joins Advanced Reservation Systems, Inc. as Vice President of Market Development

SAN DIEGO, May. 06 /PRNewswire/ --

SAN DIEGO, May 6 /PRNewswire/ -- Robert Baracz recently joined the travel and technology team at Advanced Reservation Systems, Inc. (ARES) as Vice President of Market Development. In his new role he will be responsible for maximizing business volume for the company's affiliate partners. His immediate and long term goals are centered on growth and optimization; leading the design and implementation of marketing initiatives which will enhance the reservation services of the company's growing hospitality distribution network.

Baracz comes to ARES from the San Diego Convention and Visitors Bureau (CVB) where he served as Vice President, Business Development. There, he was the catalyst that launched the Business Development team by providing the leadership for publications, growing tradeshows and events, creating a structure for supporting member engagement, and cultivating a successful advertising sales module.

Prior to his tenure at the CVB, Baracz was Director of Marketing and Sales for LEGOLAND California, a 128-acre theme park based on the world-renowned LEGO brand.

Before joining LEGOLAND California, Baracz was employed with the San Diego Zoo and San Diego Wild Animal Park, directing their advertising and sales programs. Robert's experience also includes directing marketing and promotions for a local radio station and working for the marketing and promotions team for SeaWorld Adventure Parks.

Robert has served on the Board of the California Travel Industry Association (CalTIA), the Marketing Advisory Committee for the California Travel and Tourism Commission (CTTC), and chaired the CTTC web-site redevelopment committee. Additional community involvement has included a position on the Board of Directors for the Carlsbad Convention and Visitors Bureau and Marketing Committee Member for the San Diego Convention and Visitors Bureau.

Founded in 1995 and based in San Diego, California, Advanced Reservation Systems, Inc. (ARES) provides industry leading reservations and ticketing technology to destination marketing organizations, major attractions, travel marketers and hotels. In addition to technology solutions, ARES provides these same organizations with travel product and fulfillment services. These products are sold to the public via the web and through an in-sourced call center. The company also offers comprehensive meeting planning and convention housing services. A complete corporate profile can be found at http://www.aresdirect.com.