May. 05, 2008 Print This | Email This     

Hit a Home Run with Hostess(R)

KANSAS CITY, Mo., May. 05 /PRNewswire/ --

KANSAS CITY, Mo., May 5 /PRNewswire/ -- Hostess(R) is celebrating America's favorite pastime with a promotion that is sure to knock it out of the park. Hostess' "Classic Ballparks" promotion features an instant win game in which four winners will get the chance to visit four classic ballparks in four exciting U.S. cities -- New York, Boston, Los Angeles and Chicago.

"Hostess consumers love baseball. We knew it would be a home run to celebrate these two American icons -- Hostess and baseball -- by offering a chance to win a once-in-a-lifetime 4-trip package to enjoy our country's pastime in four classic U.S. ballparks," said Barbara Clements, Consumer Promotions and Licensing Manager for Hostess.


Starting May 5, 2008 and running through June 30, 2008, Hostess Twinkies(R), Hostess Cup Cakes, Hostess Donettes(R) and Hostess Baseballs -- cup cakes with vanilla icing and red icing "stitching" -- will feature a game code printed in or on specially marked packages of these products. By registering the game code online at hostesscakes.com or by text messaging the game code to "4TRIPS" or "487477" via a mobile phone, consumers will find out instantly if they are a winner. For official rules, additional information, or to find out how to receive an instant-win code by mail, visit www.hostesscakes.com.

Momentum Worldwide served as the promotion agency that worked with Hostess on the concept and execution of the Hostess "Classic Ballparks" program.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R). For more information visit www.interstatebakeriescorp.com.

Interstate Bakeries Corporation

CONTACT: Hannah Arnold, or Casey DePalma, both of Linden Alschuler &
Kaplan, Inc. Public Relations, +1-212-575-4545, for Interstate Bakeries
Corporation

Web site: http://www.interstatebakeriescorp.com/