Sensis Chooses KIT digital to Provide End-to-End Digital Technology Solution

NEW YORK, May. 02 /PRNewswire/ --

NEW YORK, May 2 /PRNewswire-FirstCall/ -- KIT digital, a leading global provider of video enablement technology and interactive marketing solutions, announced a three-year agreement with Sensis, one of Australia's leading online information resource companies and publisher of the Yellow Pages(R) directory assets in Australia, to supply digital video technologies to Sensis' brands/businesses.

Under the agreement, KIT digital will provide development, integration and consulting services -- enabling Sensis to publish, manage and distribute video content for its key brands. KIT digital will also provide hosting, customer support and maintenance services.

"Sensis is blazing a trail that we expect to be replicated globally as more and more classified ad providers adopt multi-media applications. We believe this partnership will change the way classified sites promote their clients' content now and in the future," said Kaleil Isaza Tuzman, chairman and chief executive officer of KIT digital. "This agreement represents another enterprise-level international win and further validates the marketing-led sales strategy that we implemented in January 2008."

"We chose KIT digital for their expertise in developing and implementing custom, end-to-end digital video solutions. The combination of proprietary video technology and marketing expertise provides us with a platform that will be integral to monetizing our digital assets and enhancing our customers' experience," said Cheryl Vize, general manager, product capability of Sensis.

About KIT digital

KIT digital (formerly ROO Group) is a global service provider enabling businesses to leverage their digital media assets and provide enhanced user experiences. Through its comprehensive, customizable online video platform, KIT Digital provides clients with an end- to-end solution to monetize online assets. Clients can publish, manage and distribute digital video content, build online communities and integrate advertising, as well as access approximately 100 KIT channels and 40,000 syndicated videos. KIT digital has offices in Dubai, Melbourne (Australia), New York, London, and Bogota (Colombia). For additional information, please visit www.kit-digital.com

About Sensis

Sensis is Australia's leading information resource. Sensis' popular information services make complex lives simpler by helping Australians find, buy and sell. These services include Yellow(tm), White Pages(R), Trading Post(R), CitySearch(R), UBD(R), Gregory's(R) and Whereis(R). Sensis provides advertising services to 420,000 Australian businesses, of which 90 per cent are SMEs.

(R) and (TM) Registered trade mark and trade mark of Telstra Corporation limited (ABN 33 05 775 556) CitySearch(R) and the CitySearch logo are trade marks of CitySearch Australia Pty Ltd (ABN 8 076 673 857). Sensis Pty Ltd (ABN 30 007 23 9 2) has responsibility for production of Yellow Pages (R) and White Pages(R) directories and related products on behalf of Telstra Corporation Limited and for CitySearch(R) products for CitySearch Australia Pty Ltd and CitySearch Canberra Pty Ltd (ABN 89 082 883 85).

Forward-Looking Statements

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995 -- With the exception of historical information, the matters discussed in this press release are forward-looking statements that involve a number of risks and uncertainties. The actual future results of ROO Group, Inc. could differ significantly from those statements. Factors that could cause actual results to differ materially include risks and uncertainties such as the inability to finance the company's operations or expansion, inability to hire and retain qualified personnel, changes in the general economic climate, including rising interest rates and unanticipated events such as terrorist activities. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, such statements should not be regarded as a representation by the Company, or any other person, that such forward-looking statements will be achieved. We undertake no duty to update any of the forward-looking statements, whether as a result of new information, future events or otherwise. In light of the foregoing, readers are cautioned not to place undue reliance on such forward-looking statements. For further risk factors see the risk factors associated with our Company, review our SEC filings.

Contact: Investor Relations / Public Relations Todd Fromer / Rachel Hoey KCSA Strategic Communications (212) 896-1215 / 1220 tfromer@kcsa.com rhoey@kcsa.com