Industry Veteran Joins NettoCollection

NEW YORK, May. 01 /PRNewswire/ --

NEW YORK, May 1 /PRNewswire/ -- NettoCollection - the industry bellwether and the first company to reinvigorate the baby furniture business with a nod to great modern design - announced today that juvenile industry veteran Jonathan Breiter has joined the company as a Partner. Day to day, Breiter will assume the responsibility of Chief Marketing Officer (CMO) guiding the brand through marketing, merchandising, licensing, promotions and strategic alliances.

Breiter began his career in advertising, spending 10 years working on world-renowned consumer brands such as Wendy's Old Fashioned Hamburgers; Yoplait Yogurt and Hasbro Toys. He moved to the manufacturing side in 1989, when Hasbro asked him to join the Playskool Baby Division.

After his tenure as SVP in Hasbro's Baby Division, he left Hasbro to start his own room decor business with Sesame Street and Barney licenses and eventually was acquired by The Betesh Group, where he spent the last 10 years significantly growing their baby/juvenile businesses across multiple divisions.

"Jonathan Breiter is nothing less than a legend in our industry, and it is with great happiness that we announce his joining NettoCollection as Chief Marketing Officer/Partner. Jonathan's experience and energy and our reputation for the highest quality and style will be a great thing for baby, a collaboration I dreamed of happening at our company since we began in 2003. Jonathan, we are proud to have you," said David Netto, Principal, NettoCollection.

About NettoCollection

Netto first introduced modern baby furniture to the world at the JPMA show in 2003, and it's hard to believe that in such a short time so much change has been brought to an industry. A community of designers and manufacturers has risen up to offer young parents the best contemporary style for kids' rooms. We are proud of our pioneering role in bringing excitement to a market that we feel should be full of choices. Since Netto's first product introduction, the company has released four collections and CUB, our new mid-priced line. Our partnerships with visionary stores have shown Netto furniture in environments that inspire and show the possibilities of modernism to be not just sleek but friendly and fun.

The company is dedicated to simplicity of design and construction of the highest quality which are essential to making your baby's room a serene and bright place. And maintain that good design should be a priority in the most important room in the house.

The company's showroom in New York's SoHo neighborhood is a lab for childrens' design, and the Netto team welcomes young families, design enthusiasts et al to come and see all of NettoCollection products and meet the team that brought style to the one room in the house that had been left behind.

Nancy Choi Netto Collection Tele: 1.212.343.1545 Email: nancy@nettocollection.com