Knowledge Networks Broadens Custom Research Teams With Three Key Hires

MENLO PARK, Calif., Apr. 30 /PRNewswire/ --

MENLO PARK, Calif., April 30 /PRNewswire/ -- Knowledge Networks (KN) has expanded the depth and expertise of its client service teams with the announcement of key hires in three of its offices. Erica Wiegel Desroches joins as Vice President, based in New York; Bittie Behl-Chada joins as Associate Vice President, located in Needham, MA; and Tristan Gaiser was named Associate Vice President, based in Chicago.

"Erica, Bittie, and Tristan bring exceptional expertise to KN, with years of experience at highly respected firms," said Simon Kooyman, CEO of Knowledge Networks. "Attracting and nurturing exceptional talent, and bringing that to bear at every touch point with clients, is part of KN's commitment to extraordinary research quality and service. We know that our customers and colleagues will be energized by these new additions to KN."

Most recently Vice President and Director at InsightExpress, Desroches has nearly 20 years' experience in marketing and market research. She has also worked at TNS NFO, IBM and DDB Needham Worldwide Advertising. Desroches holds a Bachelor of Science degree in Business Administration from the University of Florida, as well as a Master of Arts degree in Communication Sciences and a Ph.D. in Marketing Communication, both from the University of Connecticut.

Behl-Chada has 10 years of research experience, having held positions with MaPS, Yankolovich Monitor, and National Analysts. She has earned a Bachelor's degree in Psychology from Delhi University and Ph.D. in Cognitive Science from Brown University.

Gaiser comes to KN with over 8 years' experience from the BASES division of The Nielsen Company, where, as Account Director, he opened the company's office in Brazil and led some of the organization's largest consumer packaged goods accounts. He has a Bachelor of Arts degree and a Bachelor of Music degree from Oberlin College and Oberlin Conservatory of Music.

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia. We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel(SM) -- the only available probability selected, nationally representative Internet panel.

For more information, contact David Stanton (Vice President, Marketing Communications) at (908) 497-8040 or dstanton@knowledgenetworks.com.