Prinion Customer Financing Introduces New Small Business Financing Software That Boosts Bottom Line and Offers Consumers New Payment Options

LITTLE FERRY, N.J., Apr. 29 /PRNewswire/ --

LITTLE FERRY, N.J., April 29 /PRNewswire/ -- Prinion Customer Financing, a leader in small business financing software, today unveiled the nation's first software package designed to give small and mid-sized business owners new options for in-house financing of products and professional services.

Prinion Customer Financing is an affordable Windows-based modular financial management program that enables any retailer or service provider -- dentists, jewelers, plastic surgeons, attorneys, etc. -- to manage their own receivables to improve cash flow, increase earnings and generate more business.

"Our experience shows that businesses that offer in-house customer financing can produce increased earnings of 15 to 20 percent of outstanding receivables," said Lonnie Lauer, president of Prinion. "Owners of small to mid-sized businesses and service professionals no longer have to turn their valuable clients over to third-party finance companies."

"Whether it's a diamond ring, a new living room set or laser eye surgery, businesses will benefit by establishing pre-approved accounts for loyal customers and making sure that they are treated fairly regarding minimum payments, interest and late fees. Better yet, customers and patients can make purchases or get elective procedures whenever they are ready, knowing that the financing will be handled by the same trusted professional delivering the services."

Many businesses currently offer customers credit terms via a credit card or third-party consumer financing company with credit practices and rates beyond their control while losing 15-20 percent in collectible revenue. These financial institutions profit from the businesses' sales and services while business owners lose control over communications with customers.

Designed for flexibility and ease of use, the program is a complete financial management system that calculates credit risk, manages monthly statements, and monitors, tracks and automatically issues customer letters. In addition, the software is backed-up by a technical support team available during and after standard business hours.

Claudia Stemate, of Better Choice Foods in Clifton, NJ, is an early-adopter of in-house customer financing. "The program paid for itself in the first year. We were able to seamlessly integrate it into our current operation," she said. "We handle financing in-house with all the benefits and none of the hassles. It enables us to set up accounts for our customers making it easier for them to shop with us. For the first time, we are making money on finance rather than giving it away to a traditional finance company or bank."

Lauer said in-house customer financing can be implemented on a phased-in basis allowing businesses to finance all or only some of their clients based on credit scores and other factors. "The credit challenges faced by businesses and consumers in today's economy make the benefits of Prinion Customer Financing even more valuable to business owners and consumers alike," he said.

Beginning today, Prinion Customer Financing is available to businesses nationwide by calling 1-877-5-PRINION or 1-877-577-4646. For more information, visit www.prinion.com

About Prinion Customer Financing

Prinion Customer Financing, based in Little Ferry, NJ, provides small business owners and service professionals the financial management tools to increase profits and enhance customer relationships. Founded by successful entrepreneurs Lonnie Lauer and Bob Rochman, Prinion's management team has a proven track record of creating value-added products for a variety of niche markets. Prinion is dedicated to its flagship customer credit financing software and to creating new profits for small businesses. For more information about Prinion Customer Financing visit us on the Web at www.prinion.com.