Ian Baer to Lead New York´s Big Fuel

NEW YORK, Apr. 29 /PRNewswire/ --

NEW YORK, April 29 /PRNewswire/ -- Industry veteran Ian Baer has been named president of Big Fuel Communications, Avi Savar, agency founder and CEO announced today. A passionate agency builder and strategic leader, Baer is poised to lead an agency he feels is perfectly positioned to meet the rapidly evolving needs of today's brand marketers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080429/NYTU138 )

The partnership between Baer and Savar, a producer with a history of capturing the hearts and minds of audiences through great content, signals Big Fuel's commitment to becoming the leading agency for brands who want to build deep relationships with consumers.

Baer brings twenty-one years of agency experience spanning across nearly every marketing discipline including brand strategy, digital, advertising, direct and promotions. Baer said, "I've always felt that whether you're selling cars, insurance, or toothpaste, there are more entertaining ways to build a brand. Big Fuel comes to the table with a rich history of entertaining audiences. It was love at first sight."

At the same time, Big Fuel was searching for someone who could build a brand around Big Fuel's entertaining content. Savar said, "Ian will elevate the effectiveness of our content in two ways: By grounding it in well-researched, measurable brand strategies and delivering those strategies across media-agnostic platforms. We don't think brands should have to choose between work that is smart and work that is entertaining."

Prior to joining Big Fuel, Baer was managing partner at leading digital shop iCrossing, where he played an integral role in moving the agency from a search-marketing niche into a full-service digital and strategic house.

Baer has also held senior management positions with TBWA Worldwide, Deutsch, Rapp Collins and JWT. His track record of marketing success includes such brands as American Express, Sprint, CVS, Hilton, DirecTV, Pfizer, Kraft, Colgate and Toys R Us.

A passionate voice in integrated brand marketing, Ian served as General Chair of the 2007 John Caples International Awards, the world's leading digital and direct creative competition, and now serves on the Caples board of directors.

A native of Brooklyn, NY and a die-hard Yankees fan, Baer lives in Long Island with his wife, five kids, four dogs, four cats, one bird and a 15-passenger van.

CONTACT: Danny Canarick, 212-616-6308