Old Orchard Brands Names Vice Presidents

SPARTA, Mich., Apr. 28 /PRNewswire/ --

SPARTA, Mich., April 28 /PRNewswire/ -- Old Orchard Brands(R) has promoted Craig Lampright from regional business manager to Vice President of Sales and former regional business manager, Jim Leonardelli, to Regional Vice President. Both will assume their new roles immediately and will be charged with continued expansion and growth of the brand across the U.S.

Mr. Lampright has more than 20 years of sales experience, the last eight of which have been in various management roles with Old Orchard Brands. As Midwest regional business manager he led the Company toward double-digit expansion in key markets such as Minneapolis and Milwaukee where it remains the number one best selling brand in unit volume. Lampright previously held sales positions with Ralston Purina and Fort Howard Paper Company. He is a graduate of The University of North Iowa.

Mr. Leonardelli is an accomplished grocery veteran with a combined 30 years of sales experience with major CPG companies such as Proctor & Gamble and Pepsi USA. He has played a key role in Old Orchard Brands' aggressive expansion into the Southeast and South Central U.S. grocery markets, where he has served as regional business manager for the past six years.

"Sometimes you are lucky enough to find the most capable leadership within your own organization," said Old Orchard founder Mark Saur. "These appointments cap an exhaustive effort to find the best talent in the industry and I am pleased to say that we found it amid our own sales force."

Old Orchard Brands is currently the fourth-largest manufacturer of bottled juice in the nation, and the second-largest producer of frozen juice concentrates. Today, Old Orchard Brands products can be found in nearly every major grocery market in the country.

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the company offers consumers 30 frozen concentrate flavors and 62 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused teas. Old Orchard Brands is an Allied Capital company listed on the NYSE as ALD.

To learn more, visit: www.oldorchardjuice.com .